Introduction
The data book provides important data and information on the frozen food market in Ukraine. This report is a comprehensive resource for market, category and segment-level data, including value, volume, distribution of shares and companies
Scope
* Contains the following information: frozen meat, frozen vegetables, frozen instant foods, fish / seafood, frozen potatoes, pizza, frozen snacks, frozen dough
* The market, category and sector-level information of the value, quantity and expenditure
* Category on corporate communications and brand shares and distribution of information sharing for 2007 and 2008
* Review of the two companies in the frozen food market, including company overview, key facts and description of the company
Highlights
The market for Frozen Food in Ukraine increased at an average annual growth rate of 2.1% between 2003 and 2008.
The frozen meat category led the frozen food market in Ukraine, representing a share of 80.1%.
Leading players in Ukrainian frozen food market include PK Morozko, Korona and PK Morozko.
Reasons to Purchase
* To develop business strategies through an understanding of the quantitative trends within the frozen food market in Ukraine
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: frozen food 2
Summary category level: frozen bakery products 3
Summary category level: frozen fish/seafood 4
Summary category level: frozen potato products 5
Summary category level: frozen meat products 6
Summary category level: frozen vegetables 7
Summary category level: frozen ready meals 8
Summary category level: frozen pizza 9
Summary category level: frozen desserts 10
Summary category level: frozen fruit 11
Chapter 2 Introduction 12
What is this report about? 12
How to use this report 12
Market definition 13
Chapter 3 Market Overview 33
Value analysis (Ukrainian Hryvnia), 2003?08 33
Value analysis (Ukrainian Hryvnia), 2008?13 34
Value analysis (US dollars), 2003?08 36
Value analysis (US dollars), 2008?13 37
Volume analysis, 2003?08 39
Volume analysis, 2008?13 40
Company and brand share analysis 43
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 4 Leading Company Profiles 56
Nestle S.A. 56
H.J. Heinz Company. 59
Chapter 5 Category Analysis: Frozen Bakery Products 61
Value analysis (Ukrainian Hryvnia), 2003?08 61
Value analysis (Ukrainian Hryvnia), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 6 Category Analysis: Frozen Fish/Seafood 77
Value analysis (Ukrainian Hryvnia), 2003?08 77
Value analysis (Ukrainian Hryvnia), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 7 Category Analysis: Frozen Potato Products 94
Value analysis (Ukrainian Hryvnia), 2003?08 94
Value analysis (Ukrainian Hryvnia), 2008?13 95
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 97
Volume analysis, 2003?08 99
Volume analysis, 2008?13 100
Company and brand share analysis 102
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 8 Category Analysis: Frozen Meat Products 110
Value analysis (Ukrainian Hryvnia), 2003?08 110
Value analysis (Ukrainian Hryvnia), 2008?13 111
Value analysis (US dollars), 2003?08 113
Value analysis (US dollars), 2008?13 113
Volume analysis, 2003?08 115
Volume analysis, 2008?13 116
Company and brand share analysis 118
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 9 Category Analysis: Frozen Vegetables 125
Value analysis (Ukrainian Hryvnia), 2003?08 125
Value analysis (Ukrainian Hryvnia), 2008?13 126
Value analysis (US dollars), 2003?08 128
Value analysis (US dollars), 2008?13 128
Volume analysis, 2003?08 129
Volume analysis, 2008?13 130
Company and brand share analysis 131
Distribution analysis 134
Expenditure and consumption per capita 136
Chapter 10 Category Analysis: Frozen Ready Meals 139
Value analysis (Ukrainian Hryvnia), 2003?08 139
Value analysis (Ukrainian Hryvnia), 2008?13 140
Value analysis (US dollars), 2003?08 142
Value analysis (US dollars), 2008?13 143
Volume analysis, 2003?08 145
Volume analysis, 2008?13 146
Company and brand share analysis 148
Distribution analysis 151
Expenditure and consumption per capita 153
Chapter 11 Category Analysis: Frozen Pizza 159
Value analysis (Ukrainian Hryvnia), 2003?08 159
Value analysis (Ukrainian Hryvnia), 2008?13 160
Value analysis (US dollars), 2003?08 162
Value analysis (US dollars), 2008?13 162
Volume analysis, 2003?08 164
Volume analysis, 2008?13 165
Company and brand share analysis 167
Distribution analysis 170
Expenditure and consumption per capita 172
Chapter 12 Category Analysis: Frozen Desserts 175
Value analysis (Ukrainian Hryvnia), 2003?08 175
Value analysis (Ukrainian Hryvnia), 2008?13 176
Value analysis (US dollars), 2003?08 177
Value analysis (US dollars), 2008?13 177
Volume analysis, 2003?08 178
Volume analysis, 2008?13 179
Company and brand share analysis 180
Distribution analysis 183
Expenditure and consumption per capita 185
Chapter 13 Category Analysis: Frozen Fruit 188
Value analysis (Ukrainian Hryvnia), 2003?08 188
Value analysis (Ukrainian Hryvnia), 2008?13 189
Value analysis (US dollars), 2003?08 190
Value analysis (US dollars), 2008?13 190
Volume analysis, 2003?08 191
Volume analysis, 2008?13 192
Company and brand share analysis 193
Distribution analysis 196
Expenditure and consumption per capita 198
Chapter 14 Country Comparison 201
Value 201
Volume 205
Market share 209
Chapter 15 Socioeconomic Profile 210
Country overview 210
Key facts 212
Political overview 213
Economic overview 214
Chapter 16 New Product Development 215
Product launches over time 215
Recent product launches 216
Chapter 17 Macroeconomic Profile 217
Macroeconomic indicators 217
Chapter 18 Research Methodology 222
Methodology overview 222
Secondary research 223
Market modeling 224
Creating an initial data model 224
Revising the initial data model 224
Creating a final estimate 225
Creating demographic value splits 225
Primary research 225
Data finalization 226
Ongoing research 226
Chapter 19 APPENDIX 227
Future readings 227
How to contact experts in your industry 227
Disclaimer 227
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